Why Our Regenerative Wool Matters: A Better Blanket for Your Baby and the Planet

When we set out to create the most thoughtful baby blanket on the market, we started at the source. For us, that meant working with a farm where the land is nurtured, the animals are respected, and every fiber is fully traceable using the most advanced technology.

The merino wool in our Heirloom Merino collection is both NATIVA® and RWS (Responsible Wool Standard) certified, meaning it's not only sustainable—it's regenerative.

What Is Regenerative Wool?

Regenerative wool comes from farming practices designed to restore and improve the health of the land. Unlike conventional or even organic systems, regenerative agriculture focuses on rebuilding soil health, increasing biodiversity, and drawing carbon out of the atmosphere and back into the earth.

When sheep are rotationally grazed in harmony with the land, their movement supports healthy grasslands. This natural cycle allows soil to absorb and retain more carbon, reduces erosion, and helps the ecosystem thrive.

What Makes NATIVA® Wool Different?

NATIVA® certification goes beyond organic. While organic standards restrict the use of synthetic chemicals and GMOs, NATIVA adds layers of traceability, social responsibility, and regenerative action from the ground up.

Here’s how NATIVA® goes beyond organic:

• Guarantees farm-to-finish traceability through blockchain technology

• Requires regenerative land management that improves soil health

• Enforces humane animal welfare, including a strict no-mulesing policy

• Ensures social responsibility and fair labor throughout the supply chain

Our NATIVA® wool is sourced from a single family-run farm in Uruguay that exemplifies these principles. Every step of the process—from how the sheep are treated to how the land is cared for—is third-party audited and verified.

What Is RWS Certification?

The Responsible Wool Standard (RWS) is a global certification that ensures wool comes from farms with progressive animal welfare and land stewardship practices.

RWS starts with a firm stance against mulesing, but goes much further:

• Mandates comprehensive animal welfare, including nutrition, living conditions, and ethical handling

• Requires responsible land management, such as rotational grazing and erosion prevention

• Implements independent, transparent audits across the supply chain

This means you can trust that the wool in your baby’s blanket comes from a place of integrity and care.

Why It Matters for Your Baby (and the Planet)

When you choose a blanket made from regenerative wool, you’re not just choosing softness—you’re choosing to support:

• Soil that stores more carbon (helping combat climate change)

• Biodiversity and healthy ecosystems

• Farms that put animal welfare first

And because our wool is also botanically dyed in Northern Italy, you can be sure it's free from harmful chemicals and safe for the most sensitive skin.

A Choice That Wraps Your Baby in Purpose

At AU Baby, we believe luxury and responsibility can go hand in hand. Each of our blankets carries a story of healing—for the land, the animals, and your family.

You’re not just buying a baby blanket. You’re helping change the textile industry from the ground up.

Explore our Heirloom Merino Collection and experience regenerative comfort for yourself.