Our Mission
We are a clean, sustainable
baby blanket collection.
We exist to bring together the functional, beautiful, sustainable aspects of design to benefit modern families.
AU Baby was created to deliver safe, timeless, high-quality baby blankets at a fair price.
Just like you, I wanted a place to buy beautiful and non-toxic baby blankets that I can feel good about wrapping my baby (now toddler) in. I started this company to marry my two life-long loves: wellness and textile design. Our approach is simple: use the highest quality materials that are best for baby and best for Mother Earth.
Finally, design timeless and beautiful products to
be enjoyed for generations.
Happy Shopping!
Alexandra Ulmer, Founder
Our 4 Core Values
Best Of
The Best
Quality is our top priority. We use the most luxurious, durable materials and work with dedicated production partners to bring you blankets crafted with care.
Wellness Embodied
Textile wellness is our passion. What goes on our skin gets absorbed by our skin, the body's biggest organ. Natural fabrics are best for babies.
A Personal
Touch
We deliver an exceptional customer service experience. Whether it's crafting your custom embroidered blanket or helping you choose from our collection, it's our pleasure to serve you.
Direct
To You
Did you know that by selling directly to our customers we cut out a $100 retail markup? We removed the middle retailer to save you more.
A functional fiber for baby.
PERFORMANCE FABRIC: a durable fabric built to resist stains, wear and tear.
We’ve unlocked Mother Nature’s natural performance fabric for baby. Merino is the only fiber scientifically proven to help babies fall asleep quicker and sleep deeper all while resisting stains, odors, wrinkles and is even flame resistant. All without any added chemicals - just nature’s engineering.
From the catwalk to
the crib.
Alexandra brings a wealth of experience designing knitwear collections for luxury brands to AU Baby. Our blankets are designed to be chic, timeless and beautiful. AU Baby brings on-the-go sophistication from the crib to the stroller and car seat. You won’t want to leave home without one.
