why we started
Our mission is simple: to make the safest, most beautiful baby blankets in the world while supporting Mother Earth.
The textile industry is toxic and we are here to change that. Many of the 20,000 harmful chemicals used in textile manufacturing are especially dangerous for babies. AU Baby is committed to using non-toxic, natural and organic materials 100% of the time. We believe babies should have safe blankets for worry-free snuggles.
MEET THE FOUNDER ALEXANDRA ULMER
Alexandra brings topnotch knit know-how from the runway to the cradle with AU Baby. She’s designed industry leading knitwear for the world’s top athletes and tastemakers. A Central Saint Martins fashion graduate, she created knit collections for luxury brands in NYC before moving to the West Coast to pursue a hybrid role in design and textile engineering.
A passion for wellness underpins her excellence in the knit arts. AU Baby merges these pursuits in a beautiful union of knit textiles for wellness.