why we started

Our goal is to simple: to start baby off the right way while doing the right thing for the planet. Creating this line is a gift directly from the heart, since we believe all children should be welcomed to the world with the safest, softest luxury blanket.


Alexandra brings topnotch knit how-know from the runway to the cradle with AU Baby. She’s designed industry leading knitwear for the world’s top athletes and tastemakers. A Central Saint Martins fashion graduate, she created knit collections for luxury brands in NYC before moving to the West Coast to pursue a hybrid role in design and textile engineering.

A passion for wellness underpins her excellence in the knit arts. AU Baby merges these pursuits in a beautiful union of knit textiles for wellness.

AU Baby
AU Baby