why we started

Our goal is simple: to start baby off the right way, while doing the right thing for the planet. We believe all children should be welcomed to the world with the safest, softest, most sustainable blanket.


Alexandra brings topnotch knit how-know from the runway to the cradle with AU Baby. She’s designed industry leading knitwear for the world’s top athletes and tastemakers. A Central Saint Martins fashion graduate, she created knit collections for luxury brands in NYC before moving to the West Coast to pursue a hybrid role in design and textile engineering.

A passion for wellness underpins her excellence in the knit arts. AU Baby merges these pursuits in a beautiful union of knit textiles for wellness.

AU Baby
AU Baby