Sustainability from the start
Because our children will
inherit this world.
Our mission is simple: to create the
safest, softest, most sustainable baby products on Earth.
It all starts with our merino.
Our Responsible Wool Standard
certified merino sheep graze
freely on family farms in Uruguay,
protecting soil health and biodiversity. Our NATIVA™ merino is the most advanced 100% traceable and sustainable wool on the planet.
Nature focused & end-to-end sustainability
Traceable
Wool
Our Responsible Wool Standard certified wool is sourced from a carbon neutral, fully transparent supplier in Patagonia.
Renewable
Material
Merino fleece grows back every year. It uses 18% less energy than polyester and nearly 70% less water than cotton to produce 100 sweaters.
Biodegradable
Our Responsible Wool Standard certified wool is sourced from a carbon neutral, fully transparent supplier in Patagonia.
Long Lasting
Products
Merino’s durability (up to 3x stronger than cotton) makes it a match for heirloom longevity, even with the wear and tear associated with a favorite binkie.
Natural Dyeing
We use the only Woolmark Company certified natural dye technology in the world. Our Nothern Italian mill has perfected plant dyeing since 1948.
Pure plant dye.
Our Italian mill uses a completely chemical free, pure botanical dye process. It’s the purest in the world and the only Woolmark Company certified natural dye technology.
One Of A Kind
We are so proud to make the natural fiber, 100% plant dyed baby blanket in the world.
NATIVA™ Certified
We source from the most transparent, ethical merino supplier to ensure the highest standards for animal welfare, regenerative agriculture and social responsibility.
Quality Guaranteed
We care for our products every step of the way so you (and baby) can sleep soundly.
Best for babies,
Best for the planet
Because our children will
inherit this world.