From baby blankets and heirloom throws to beanies and everyday accessories, every AU Baby product begins with the same philosophy: the materials closest to our bodies deserve extraordinary attention.

We thoughtfully source natural fibers, prioritize responsible production, and choose healthy materials with comfort, skin health, and long-term durability in mind. It's an approach that guides every collection we create.

Our collections feature certified ethical merino wool and cashmere selected for their exceptional softness, breathability, and lasting performance. Unlike synthetic fleece and petroleum-based textiles, these natural fibers help regulate temperature while creating a comfortable microclimate against the skin.

From 100% superfine regenerative merino to our 90% merino / 10% cashmere blend, every yarn is selected for both comfort and quality.

We carefully select dyes and manufacturing partners with safety and transparency in mind. Depending on the collection, our products feature pure plant dyes or dyes that meet GOTS standards, alongside certifications supporting responsible sourcing and animal welfare.

Because each collection is unique, certifications vary by product—but our commitment to thoughtful materials remains the same.

Merino wool has been extensively studied for its skin-supporting properties and is widely recommended for sensitive, eczema-prone, and reactive skin. Naturally breathable and moisture managing, it helps reduce overheating while supporting comfortable sleep in every season.

Many families also choose AU Baby for adults and children seeking calmer, more restorative rest.

All AU Baby blankets and accessories are eligible for qualifying FSA/HSA purchases through our Flex integration when used for eligible medical conditions.

Depending on the product and qualifying diagnosis, this may include eczema, psoriasis, contact dermatitis, rosacea, seborrheic dermatitis, insomnia, restless leg syndrome, sleep apnea, and other qualifying conditions. Eligibility is determined through the Flex checkout process.

Learn more about FSA/HSA eligibility and qualifying conditions →